What are your needs when it comes to showing your project? How do you want to communicate your work? How do you attract the attention of key people to help you finish your audiovisual project?
The way in which you present your film, or any audiovisual piece, is fundamental for its visualization and distribution. It is an essential letter of presentation and, surely, very decisive when creating a judgment about your work. It is not something minor but crucial for the good outcome of it.
The teaser or trailer is one of your cover letters. Who do you want to address it to? To the public? To a distributor? To a producer? To a festival? You must take into account several factors that guarantee a success to reach who you consider and in the most appropriate way. You must have knoweledge about the different screens where your finished project will be shown.
What kind of audiovisual piece do we have? We must define it, conceptualize it, synthesize it, and know what we want to do with it. How many trailers have we seen that do not reflect what we will find later on screen? Is that what we want? Are we interested in that? What tools do we need to reach our end?
The teaser as a provocation, as a claim, as a wake-up call.
The trailer as an extension of what you want to tell, as a concept that defines your project. As a structured narrative that summarizes our piece.
We will try to address these issues in a theoretical and practical way, with our own and representative examples. We believe that practical implication is essential to teach this process in person, so that the students can share together with us the route from the idea to the final teaser / trailer.
TWORKSHOP CONCERTED WITH STUDENTS IN AUDIOVISUAL EDUCATION
Was born in Argentina in 1978 and has a degree in Editing Direction from the Escuela Nacional de Experimentación y Realización Cinematográfica (INCAA, Buenos Aires). Since 2002 she has been working professionally as an editor, mainly in documentaries, television, international and corporate advertising, (RTVE, Tele5, Aljazeera, among others). Ten years ago she founded the editing and postproduction company Amyga together with Arantxa Galán. Currently she is the Postproduction Coordinator for a documentary series produced by Cuerdos de Atar for Netflix.